The UK’s breakfast times have never been the same since Lucky the Leprechaun packed up his band of lucky charms breakfast cereal a number of years ago. A generation of children has missed out on the unique taste of the one and only magical breakfast cereal. But why? The cereal is greatly loved by many, who consider it to be the king of all breakfast cereals, for years we have been made to suffer at the breakfast table - something must be done.

“They’re always after ‘me Lucky Charms!”