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it's an old practise in web design, when people used to do a first page totally different from the rest of the site, at some point it was simply a flash animation with a SKIP BUTTON, to get to the real site.
the bad thing was for search engines, the first page wasn't optimised for search engines.
another bad thing was that when the webmaster didn't used cookies, the splash page was always displayed to a visitor, it was boring.
now people don't do it like that, the splash page is most often a welcome page with all menus ready to please.
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