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I'd say, first of all, you have to clearly see the idea of your web site, then look who is doing similar, what are their keywords, how are you going to compete with them ...
Then make unique contents, start advertising by getting back links, submit in forums, get more people to know about your site.....that's the idea of SEO.
The answer you're looking for, is not something that I can explain in two words, make a research about SEO basic work principles on the internet and anyone here would love to answer on a specific question.
Regards,
Alex
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