The most important factor in SEO is content as well as the basic consideration in having a site. Having a good, fresh and updated content affects all the aspects of a site, may it be in your SEO program or in your site's business in general. As for you the SEO of your site, search engines love fresh and updated contents, and thus, they frequently visit your site and better indexing. Profit in general is the ultimate benefit in good site's content.
Of course, there are still other factors like link building and other on page optimization...
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Originally Posted by MarieJoy
can i ask whats that dirty tricks is that?
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LOL! Search for black hat seo in google...