Quote:
Originally Posted by kplopjaison
why does it not build traffic?
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Because it does not show traffic value, but mostly tells you that this web site has been bookmarked and having many back links, so basically it's like reputation/reward points.
Will it last long? I think Google will continue upgrading PR algorithms in the future, especially when they face great competition from eBay, Yahoo and Microsoft. We'll see where it goes, but definitely PR conception will stay for long!