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mhaseebkhanpk · 07-13-2007, 04:11 AM

Link Building and Strategy

One of the biggest drawbacks with Content SEO is that, in creating content for others to link to, you are effectively waiting for others to slowly build up some kind of linking architecture to promote your site. It's a slow and even painful process. Not only are you unlikely to rank for target keywords with real traffic anytime soon, but you can also bet that if your content is really that good, that there's someone out there who will try to rip your site. Link Building SEO gets around that by giving a website a special advantage with an accelerated link building program. It aims to give sites and their pages maximum exposure as required.
Search engines rank pages of web sites based on many different factors and each major search engine uses unique algorithms for determining relevancy and ranking of web sites. One factor that all major search engines use to some degree is link popularity. If two sites are have equally relevant content, but one has more high quality links to it than another, the site with more links will rank higher. Your task is to find "quality" sites and get them to link to you using text links that include your keywords. Try to avoid reciprocal linking or link exchanges. Many, many sites are abusing this method of linking and search engines will soon discount the value of any links shared directly between two sites that do not match certain criteria.

There are particular ways in which you can do this:

1. Directory listings
2. Link exchange program ( Not Recommended)
3. Independent Back-Link Networks

Directory listings

Some of the most solid, stable, links you can get for your site are from directories. This is especially the case where an expert system may be employed.
DMOZ is the supreme emperor of directories, for multiple reasons. The first is that it's a very high PR site, so listings gain a specific advantage in that sense. The second is that the directory database is downloaded and used by hundreds of other directories, not least the Google Directory itself. The third – and perhaps most overlooked aspect of DMOZ – is that if your site content justifies it, you can have multiple links from DMOZ to multiple sections - even pages - of your website.
There are lots of other free directories that are spiderable – there's a very good starter list of free directories listed here.
Of course, not all directories can be spidered. Many use modified URLs so that you will gain no SEO benefit from such a listing anyway.
However, never underestimate the human traffic advantages of your being listed in free directories that use modified URLs.
After all, Internet Marketing and Search Engine Optimisation often outrageously flirt with each other, like a pair of raunchy over-sexed lesbians – one blonde, one brunette. The blonde is the Internet Marketing component: she only has to look good and attract. The brunette, on the other hand, knows how to go out and get what she wants.

Independent Back Linking Network
With an Independent Back-Linking Network (IBLN), not only will you have to invest a considerable amount of time, you will also have to invest a significant amount of money.
In simple terms, it's a network of sites that all directly or indirectly link back to your site in such as a way as to promote it through the search engine rankings.
The complex side of it is that Google at least has multiple ways of devaluing back-links from the same IP subnet (think: xx.xx.xx.different as actually being same). So for SEO purposes, if you want to get real serious with an IBLN, then you are going to have to pay for a lot of webhosting.
If fact, you are effectively going to need a completely different web-hosting plan for every site you want to link back directly to you.
Of course, it's not all gloomy. After all, you wouldn't want every site you create to link directly to your own site. Oh, no. You need to create a network of sites that is as organic in construction as the internet itself – a microcosm within a macrocosm.
Search Engines are built to work upon networks, to investigate the way that the vast network of the internet inter-links. That's why you need your IBLNs to look as natural as possible.
Otherwise, if one of your back-linking sites is flagged, the extent of your manipulation of links to your site can be very quickly uncovered.
At best they'll maybe just wipe all the direct referrers from their index (the sites they find flagrantly built simply to link to your main site). At worse, they'll drop your entire IBLN - including the main site your were trying to optimising for.
The risks of a poorly constructed Independent Back-Linking Network are considerable – but the rewards of a well constructed IBLN are also considerable: especially in the commerical environment.
Of course, there are greater considerations at hand than mere natural linking. With the face of the search engine world moving in a constantly dynamic manner, it's important to know what some may have in store for future – and potentially devastating – updates.
For a start your IBLN should try and stay on topic as much as possible – but don't be afraid to let it drift into one or two off-topic domains. After all, that happens on the net. You could even take that opportunity to promote a complete separately site that you run.
You should also be aware that in an "expert system", a page full of links to already recognised quality sites – that may just include a few of your own pages – is going to be of particular importance.You should also seek, where you can, to build your very own "authority sites" within your IBLN, and ensure that authority site links well with your main site. Not only do self-created authority sites help you rise in the rankings - but they also knock the competition downwards.And, if you're prepared to take a little extra time to build small but coherent on-topic sites in your IBLN, you should certainly submit them to free directories to help strengthen their legitimacy.Don't think that the people at DMOZ are going to be easily fooled by a site filled with Doorway Pages, though. And don't imagine that you don't risk the possibility of having your site removed from DMOZ and other directories, if you submit a site with real content, only to fill it with redirects after acceptance.At the end of the day, an Independent Back Linking Network should look very natural in most ways - ideally, people should not be able to distinguish most of your IBLN sites from any other average site in the topic area.And that is precisely why they can be so good at supporting your main website.
There are, of course, things that you should not do too:
• Purchase links: Don't buy text links for purposes of increasing your search engine traffic. If you want to buy them, buy them solely for purposes of the traffic you get from the other site. Chances are the search engines will not credit them to you any way.
• Swap links with non-relevant sites: This is a clear waste of time. Search engines easily recognize link swaps, and unless the site is highly relevant to yours, the links are of no value. In fact, too many of them can hurt your rankings.
• Be obsessed with Google Page Rank: Today, the relevance of the other sites that link to you is far more important.

Search Engine Optimization Consultant

Contact:
M Haseeb Khan
SEO - Search Engine Optimizer
E-Mail:
mhaseebkhanpk@yahoo.co.in
mhaseebkhan@hotmail.com
Google Profile:
mhaseebkhanpk - Â* Â* Â* M Haseeb Khan

Mobile: 92-321-2760427 (Karachi Pakistan)

07-13-2007, 04:11 AM	#1 (permalink)
mhaseebkhanpk Junior Googler Join Date: Sep 2006 Posts: 27 Thanks: 0 Thanked 0 Times in 0 Posts	Link Building and Strategy Link Building and Strategy One of the biggest drawbacks with Content SEO is that, in creating content for others to link to, you are effectively waiting for others to slowly build up some kind of linking architecture to promote your site. It's a slow and even painful process. Not only are you unlikely to rank for target keywords with real traffic anytime soon, but you can also bet that if your content is really that good, that there's someone out there who will try to rip your site. Link Building SEO gets around that by giving a website a special advantage with an accelerated link building program. It aims to give sites and their pages maximum exposure as required. Search engines rank pages of web sites based on many different factors and each major search engine uses unique algorithms for determining relevancy and ranking of web sites. One factor that all major search engines use to some degree is link popularity. If two sites are have equally relevant content, but one has more high quality links to it than another, the site with more links will rank higher. Your task is to find "quality" sites and get them to link to you using text links that include your keywords. Try to avoid reciprocal linking or link exchanges. Many, many sites are abusing this method of linking and search engines will soon discount the value of any links shared directly between two sites that do not match certain criteria. There are particular ways in which you can do this: 1. Directory listings 2. Link exchange program ( Not Recommended) 3. Independent Back-Link Networks Directory listings Some of the most solid, stable, links you can get for your site are from directories. This is especially the case where an expert system may be employed. DMOZ is the supreme emperor of directories, for multiple reasons. The first is that it's a very high PR site, so listings gain a specific advantage in that sense. The second is that the directory database is downloaded and used by hundreds of other directories, not least the Google Directory itself. The third – and perhaps most overlooked aspect of DMOZ – is that if your site content justifies it, you can have multiple links from DMOZ to multiple sections - even pages - of your website. There are lots of other free directories that are spiderable – there's a very good starter list of free directories listed here. Of course, not all directories can be spidered. Many use modified URLs so that you will gain no SEO benefit from such a listing anyway. However, never underestimate the human traffic advantages of your being listed in free directories that use modified URLs. After all, Internet Marketing and Search Engine Optimisation often outrageously flirt with each other, like a pair of raunchy over-sexed lesbians – one blonde, one brunette. The blonde is the Internet Marketing component: she only has to look good and attract. The brunette, on the other hand, knows how to go out and get what she wants. Independent Back Linking Network With an Independent Back-Linking Network (IBLN), not only will you have to invest a considerable amount of time, you will also have to invest a significant amount of money. In simple terms, it's a network of sites that all directly or indirectly link back to your site in such as a way as to promote it through the search engine rankings. The complex side of it is that Google at least has multiple ways of devaluing back-links from the same IP subnet (think: xx.xx.xx.different as actually being same). So for SEO purposes, if you want to get real serious with an IBLN, then you are going to have to pay for a lot of webhosting. If fact, you are effectively going to need a completely different web-hosting plan for every site you want to link back directly to you. Of course, it's not all gloomy. After all, you wouldn't want every site you create to link directly to your own site. Oh, no. You need to create a network of sites that is as organic in construction as the internet itself – a microcosm within a macrocosm. Search Engines are built to work upon networks, to investigate the way that the vast network of the internet inter-links. That's why you need your IBLNs to look as natural as possible. Otherwise, if one of your back-linking sites is flagged, the extent of your manipulation of links to your site can be very quickly uncovered. At best they'll maybe just wipe all the direct referrers from their index (the sites they find flagrantly built simply to link to your main site). At worse, they'll drop your entire IBLN - including the main site your were trying to optimising for. The risks of a poorly constructed Independent Back-Linking Network are considerable – but the rewards of a well constructed IBLN are also considerable: especially in the commerical environment. Of course, there are greater considerations at hand than mere natural linking. With the face of the search engine world moving in a constantly dynamic manner, it's important to know what some may have in store for future – and potentially devastating – updates. For a start your IBLN should try and stay on topic as much as possible – but don't be afraid to let it drift into one or two off-topic domains. After all, that happens on the net. You could even take that opportunity to promote a complete separately site that you run. You should also be aware that in an "expert system", a page full of links to already recognised quality sites – that may just include a few of your own pages – is going to be of particular importance.You should also seek, where you can, to build your very own "authority sites" within your IBLN, and ensure that authority site links well with your main site. Not only do self-created authority sites help you rise in the rankings - but they also knock the competition downwards.And, if you're prepared to take a little extra time to build small but coherent on-topic sites in your IBLN, you should certainly submit them to free directories to help strengthen their legitimacy.Don't think that the people at DMOZ are going to be easily fooled by a site filled with Doorway Pages, though. And don't imagine that you don't risk the possibility of having your site removed from DMOZ and other directories, if you submit a site with real content, only to fill it with redirects after acceptance.At the end of the day, an Independent Back Linking Network should look very natural in most ways - ideally, people should not be able to distinguish most of your IBLN sites from any other average site in the topic area.And that is precisely why they can be so good at supporting your main website. There are, of course, things that you should not do too: • Purchase links: Don't buy text links for purposes of increasing your search engine traffic. If you want to buy them, buy them solely for purposes of the traffic you get from the other site. Chances are the search engines will not credit them to you any way. • Swap links with non-relevant sites: This is a clear waste of time. Search engines easily recognize link swaps, and unless the site is highly relevant to yours, the links are of no value. In fact, too many of them can hurt your rankings. • Be obsessed with Google Page Rank: Today, the relevance of the other sites that link to you is far more important. Search Engine Optimization Consultant Contact: M Haseeb Khan SEO - Search Engine Optimizer E-Mail: mhaseebkhanpk@yahoo.co.in mhaseebkhan@hotmail.com Google Profile: mhaseebkhanpk - Â* Â* Â* M Haseeb Khan Mobile: 92-321-2760427 (Karachi Pakistan)