[tenzin]

hi there,
i read some seo guides. and according to them, we should not repeat things in meta keywords and descriptions. also, the title must have contents which actually describe the page. but the dilemma is when i search for the web building companies in india, all of the websites, whose name come on first page list have their keywords stuffed in the title. so i guess this helped them with that. india is known for its capability in s/w field. and i feel that i should follow them too if i need a good ranking for my site. else if i look at the quality of the page and follow wht guides suggest, i doubt that i will lower the site rank and get a good scolding from my boss. so, help me pls