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Old 07-16-2007, 03:26 AM   #1 (permalink)
VickiUK
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Question Tracking Email Promotion Clicks

Hi,

I have been using GA for about a year to track movement on appx 25 web sites.

I have a question regarding email promotions. I send emails with each link tagged. Therefore when I look at my reports in GA I should see where my visitors have come from...and it should tell me whether they came from the latest email promo.

This does work, but I get a lot of rogue ones on there too. For example, if there is an event happening in March and I send the promo out in February, I might call it FebEmail for instance. I do the same for another event and call it JanEmail. When I look at the reports for the March event I expect to see those who have come from the FebEmail only. Instead, I will see a small number who have come from the JanEmail.

I know that's a bit confusing so I hope you understood.

Does anyone know why this happens and how I can avoid it? It's making my reports rather 'busy'.

Thanks.
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