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dillontim · 10-29-2007, 10:12 AM

Many had been said about the recent Google page rank onslaught to many sites, particularly the BIG players in the blog industry.

The question is why? Is it simply because of paid links?

If that were to be so, then many directories including the big directory boys like business.com, yahoo, BOTWS, Entireweb,Mirago and countless others should be hit too. In fact most directory industry we know are heavily involved in paid links.

Yep, you guess right… this industries are NOT hit by Google. Why?

In my opinion, it is paid links that are irelevant to your industry that will be hit. Taking the blog industry for example, I would categorize it as industry-unrelated paid links and that is why its being heavily hit.

While the directory industry, although Google I am certain is aware about their paid links whether its express inclusion, featured listing or sponsor listing… it is considered as relevant and industry-related links. Directories need to advertise links or insert new links to be a directory while the blogging industry don’t!

All being said and done, it is best to wait for Google official statement. However, this recent event should also open new perspective for the search marketing industry:

New optimization techniques
Industry-related paid links
Back to basic - Quality contents equal links. Quality links equal traffic
New marketing strategies so as not to be too dependent on search engines for site traffic

What are your comments?

10-29-2007, 10:12 AM	#8 (permalink)
dillontim Noogle Join Date: Oct 2007 Posts: 3 Thanks: 0 Thanked 0 Times in 0 Posts	Google Page Rank Onslaught - Not Due To Paid Links Many had been said about the recent Google page rank onslaught to many sites, particularly the BIG players in the blog industry. The question is why? Is it simply because of paid links? If that were to be so, then many directories including the big directory boys like business.com, yahoo, BOTWS, Entireweb,Mirago and countless others should be hit too. In fact most directory industry we know are heavily involved in paid links. Yep, you guess right… this industries are NOT hit by Google. Why? In my opinion, it is paid links that are irelevant to your industry that will be hit. Taking the blog industry for example, I would categorize it as industry-unrelated paid links and that is why its being heavily hit. While the directory industry, although Google I am certain is aware about their paid links whether its express inclusion, featured listing or sponsor listing… it is considered as relevant and industry-related links. Directories need to advertise links or insert new links to be a directory while the blogging industry don’t! All being said and done, it is best to wait for Google official statement. However, this recent event should also open new perspective for the search marketing industry: New optimization techniques Industry-related paid links Back to basic - Quality contents equal links. Quality links equal traffic New marketing strategies so as not to be too dependent on search engines for site traffic What are your comments?