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There are 2 factor which will nelp you bring in traffic.
Off Page and On Page Factors.
For Off Page Factor you need to submit ur URL to any of the Directories, get backlinks, Blog post...
and
On Page Optimization is the one which you need to design your page Search Engine Friendly.
So that Google Indexes your site and will give you the ranking according to the relevancy but this need patience. But if you frequently update ur web pages then the chances of getting ranked in Google in much less time.
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