Quote:
Originally Posted by jcoveney
What counts as an impression? I have been running Adwords for about a week and our CTR is pretty low (0.03 %) and trying to figure out why.
Are Impressions measured by the # of times a keyword that is searched OR is it the amount of times the ad actually shows?
For instance, if there are 20 advertisers competing for a keyword and my company is ranked 12th in a given search “paper plates”, we would not show up for the 1st page. Do 2nd page results count as an impression?
Question: In below example, what would show as an “Impression” in the Google reports? How is this related to Impression share?
Example:
Paper plates searched 50 times
My ad appears on page 20 times
Is Impressions 20 or 50?
Is Impression share 40% (20/50)
Thanks
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An impression is the number of times your ad is shown, not the call ups....if your ad was on page two when a keyword search was done then its not an impression....if the user went to page two then that would be an impression ....hope this helps...