Link bait is useful to you.
Link bait in search engine optimization
The quantity and quality of inbound links are two of the many metrics used by a search engine ranking
algorithm to rank a website. Link bait creation falls under the task of link building, and aims to increase the quantity of high-quality, relevant links to a website. It is considered to be a
white hat optimization method almost universally. Part of successful linkbaiting is devising a mini-PR campaign around the release of a linkbait article so that bloggers and social media users are made aware and can help promote the piece in tandem.