[michellebarkley]

Originally Posted by andrewdawson

What is A/B testing and multivariate testing and how to use it.
Can anybody help me.

A/B testing randomly divides your site traffic into groups and shows each group a different version of a page, or set of pages, to determine which experience has the greatest impact on your key success metrics whether conversion rate, time-on-site, page views per visit, downloads or any other indicator.
Allowing more combinations to be tested more quickly than A/B split tests, multivariate tests involve the analysis of many page or site variables at once. With multivariate testing, you can isolate the impact of each element individually. Most importantly, multivariate tests can predict the optimal combination of input variables even if you've never tested them allowing you to get real results more quickly.
Offermatica's testing capabilities are unique, enabling you to easily identify not only how each element on your site affects conversion but know why a change is better (or worse). This is accomplished with less traffic, time and effort than other testing solutions.
Our hosted solution can provide actionable business results in days, giving you the opportunity to leverage a newfound understanding of what is driving—or impeding—success on your site.