Introduction
There are innumerable factors that can affect the search engines rankings. These factors vary from search engine to search engine as well as these vary from time to time as the search engines continue to improve upon their algorithm for ranking the sites. Out of the multiple factors that affect the search engine rankings, only few factors can be influenced by the webmaster that principally include the content management and the site structuring / programming etc. Few other factors that can be monitored are basically exploiting the loopholes in the search engines algorithms but such factors are short lived in their utility as the moment they are detected, they can adversely affect your rankings as well. As an example, while reciprocal link exchanges worked well for some time, today as the search engines have improved, this is looked down upon... [
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