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By power i mean the status of your site in the search engines. factors which play apart of your "power" are the following.
Page Rank
Links
Rank Base
and all around search engine presence.
Each factor plays a part in the power of your site.
For example a powerful site doesn't need to do much work to rank for powerful keywords. They are trusted by the engines and with a little modification they can start ranking for top tier keywords.
But a site that has very little power (links, PR, etc) will have to work much harder to achieve top tier keywords. And in many cases its a waste of time to target such high end keywords as the competition will dominate you. You must build your site to compete with your competition. continually building links and working on your SEO.
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