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all the posts here are correct in my opinion. Link exchange wouldn't be related to that and you do only want to exchange links with similar content as you would be defeating the purpose of link exchange and could be penalized from search engines.
by the way -I am new here at the google community so I will introduce myself.
My name is Mark and I am a Googleholic. I think google is the best thing since applesauce. I hope to learn alot here from the great masters here and help anyone on any topics I may be fluent in. It is nice to meet all of you.
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