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How are you exchanging links?
the reason I find a need to ask this, is because if you are using a program
it can hurt you as far as Google anyway. Some of these programs use a
directory on your site and Google can see that. Google frowns upon this. It leaves "footprints" and they will see it. Also some people feel you can buy advertising text link auctions (Google frowns on)
You really should be careful what Links you are exchanging, often times people don't analyze what links they are exchanging. It is important to give thought to this, if it is important to have a good Google rank.
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