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Effective CPM
It looks like Google just added a new statistic to the AdSense Ad Performance tab: Effective CPM.
(They might have had it for awhile, but I only just noticed it.)
CPM stands for cost per thousand. It's revenue based on the impressions -- or the number of times the ads were shown.
I was presently surprised by the overall effective CPM, but the CPM for this site is lagging. Perhaps I will try some different colors in the future.
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