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WRITE MULTIPLE ADS!
I personally write up to 5 different ads, and keep them rotated.
Are you using search , content, placements, ect?
Sometimes you may have a very low click ratio, which hurts your QS.
It takes a while to get a good ad write down, but one you do you're golden.
Try different headline + body combonations. I've gone from a 1/1000 click ratio to a 1/20 ratio just by putting a headline that captures attention.
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