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taterchips · 03-06-2009, 11:10 AM

Hi:

I currently run a healthcare clinic and have been an Adwords customer for a few years now. I've found my expense has been fairly high and success (CT rate vs Impressions) has been fairly low. CT rates of around 1% on average.

I don't do e-commerce and am looking to draw strictly local business. I have a regional campaign set up targeting local cities, and a locally targeted campaign which is a scaled-down version of the regional.

Would I be better off to go locally targeted only for my specific needs and shut down everything else? Currently my max bid on my regional campaign is about 3x what my local campaign is.

Any thoughts or ideas would be greatly appreciated. Thanks!

03-06-2009, 11:10 AM	#1 (permalink)
taterchips Noogle Join Date: Mar 2009 Posts: 1 Thanks: 0 Thanked 0 Times in 0 Posts	Fix Campaign or scrap and rebuild Hi: I currently run a healthcare clinic and have been an Adwords customer for a few years now. I've found my expense has been fairly high and success (CT rate vs Impressions) has been fairly low. CT rates of around 1% on average. I don't do e-commerce and am looking to draw strictly local business. I have a regional campaign set up targeting local cities, and a locally targeted campaign which is a scaled-down version of the regional. Would I be better off to go locally targeted only for my specific needs and shut down everything else? Currently my max bid on my regional campaign is about 3x what my local campaign is. Any thoughts or ideas would be greatly appreciated. Thanks! Last edited by taterchips; 03-06-2009 at 04:26 PM.