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I had posted a response about it, but for some reason it didn't post?
#1 - Run AT LEAST 3 ad variations, don't get it too watered down , but get enough so you could atleast test 10k impressions to see what has a higher CTR, and higher CTR , google *Should* drop your CPC/increase ad ranking.
#2 - Test headlines in ads , a great headline can daramaticly change CTR
#3 - Try dynamic keyword insertion as a headline/ad text, that usually helps as well.
You can PM me the keyword and I can do some research, it might be a good idea to do some site SEO to get your ranking up in organic results. A #1-#4 result would be even better than a sponsored one.
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