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Not true.
Some KWs pay more than others, heck some adsense ads pay $10 per click.
There are so many more ways out there to make money with google than just you plain jane adsense on a content website.
For instance ,let me make you think outside of the box.
Let's say that you have a website where your CTR rate is high enough to earn 20 cents per visitor.
Now , what if you sent visitors to that website from yahoo , or another search engine for only 5 cents per visitor? You would make a 400% return on any money spent on clicks.
What if you had a website where adsense paid $100 per click (yes, there is ONE keyword out there that pays $100 per click).
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