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I hope this helps...
"The interactivity of blogs along with the ease of creation and maintenance makes them an attractive option for online marketing purposes. Developing a regular readership of your blog can help you to achieve several goals. You can build solid customer relationships, inform people about your products and services, and generate links for search engine optimization purposes."
Google the following to finde more about this:
Using Blogs to Generate Tons of Web Traffic
Cheers,
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