[geekerati]

New incoming links are much sought after by every website owner and blogger. It’s generally agreed that having abundant relevant incoming links provide a boost to a site’s search rankings. Conventional search engine optimization wisdom, coupled with experience with incoming link power, would seem to bear out that fact.

Search engines, led by link obsessed Google, value incoming links very highly, at least so we think. Some search engine optimization experts have started to place some very important caveats on the incoming link power theory. Instead of automatically assuming the more incoming links the better, other factors may have come into play. The constant evolution of search engine algorithms, they say, may have morphed past the value of incoming links.

The dissenters from the link power concept believe, as do most modern SEO professionals, that link relevance is very important. As a victory of quality over quantity, that idea makes good logical sense.

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