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The "new" adwords is a bunch of crap.
Example got keyword MAX CPC $.10 CTR 1.9% Avg postion 2.1 all decent numbers. Inactive raise quality or increase bid to $.30. The avg CPC is only $.06 why the hell should I raise it to $.30 when six cents gets me the number 2 spot.
Example 2. Another keyword max cpc $.05 average position 3.9. CTR 2.9% . Increase bid to $.50 cents. What if I'd rather be in the 4-5 spot.
Put me on the second or third page. I for one don't want to spend all my time watching the numbers. It is some ploy to rocket the adword revenue.
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