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Personally, I use them mainly for aliases on forums where I don't want to reveal my real identity (and my GMail account has my name in), and also for things such as directory submissions which I have to do a lot of at work, and don't want all the associated spam coming to my main email box.
I've got my finger in a lot of pies and like to keep things seperate and organised. Unfortunately GMail doesn't let you create sub-folders so that's the only way to do it!
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