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If you read that, make a note of it and never bother with what that person ever writes again.
PR is not the sort order and if it were nothing but volume and location of keywords, then becoming number one would simply be putting the keyword on our page the maximum number of times. In other words, you wouldn't find a single SERP to be worth anything.
Getting good returns in the SERPS is more an art mixed with science. But it's not so simple that you can explain it in a paragraph or two.
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