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Old 03-04-2006, 01:42 PM   #1 (permalink)
intelliot
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AdSense Trackers: What do you use for tracking AdSense?

I'm currently using no 3rd-party AdSense trackers at all. Many years ago, I used the php AdSense Tracker by Dan Grossman. It didn't scale well: it started slowing down drastically after a few thousand impressions. But I think that, with all the new software being developed, it might be time to look into it again. Certainly, detailed stats can help to discover which ads are most interesting to users, which colors are easiest to view, and which sites we send the most visitors to: all of which Google's statistics can't tell you. Plus, it could be helpful to know which pages and which keywords have the highest clickthrough rates.

via adsensehowtos

Quote:
Several lines on AdSense Tracker by Dan Grossman and AdSense Tracker by Jonathan Leger:

* These AdSense trackers are Javascript and PHP scripts that track the events on iFrames and store them into MySQL database.
* The functioning principle goes like this: the script adds an onfocus handler to all iFrames containing the AdSense ads on a page, tracking events of any iFrame, such as clicks on ads. Then it registers the events.
* Unfortunately, they also record as clicks other actions that aren't clicks -- such as right-clicking or dragging without releasing the mouse button. You'll get an inaccurate, greater number of clicks.
* These trackers cannot run with Mozilla/Netscape, because of the fact that these browsers have onfocus on the iFrame but it won't be triggered by any movement inside the iFrame, but only by clicks on the outer edge of the frame.

asRep by Mehmet Oner:

* asRep is based on a script using Javascript code inserted at the bottom of your page.
* The functioning principle differs from the one of the AdSense Trackers: it is based on a heuristic algorithm that monitors and analyzes a series of events (such as mouse positioning over an iFrame followed shortly by browser's loading of a new page) to come indirectly to the conclusion that a click was performed.
* Unfortunately, it cannot track performance at individual ad level. It goes to the level of ad units.
* It detects whether an ad unit displays an AdSense ad or an alternate ad.

# It has dedicated click tracking algorithms for Mozilla&Firefox and IE, and a generic algorithm for other browsers.

Trackers offer also the information you get from Google channels, but you'll still need Google's stats, as they are the only source of financial information on your account.
Another option is AdsenseDetective by Joel Comm (Dr. AdSense) & Robert Puddy. Joel is a registered member of Google Community.
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