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Adsense are good to make some money if you have alot of traffic .
Adword is helpful to get traffic to your website if you know how to use it.
should not advertise in the countries that you are not expecting clients from . for ex:
let's say you have office of insurance in florida, you should not advertisein all the world, you have to specify the area of florida or at least U.S.A
the problem of adword now is the fraude and unvalid click. but it will work if you know how to bid thekeyword and lead the compain well.
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