Beyond Google's DoubleClick Deal

[akela_p501usa]

Google is looking at more advertising partners outside its proposed purchase of DoubleClick and sees a move to a single system for selling ads across media taking up to five years, a top executive said on Tuesday.
Tim Armstrong, Google's president of advertising and commerce in North America, said the Web search leader's forays into selling ads in print, radio and television had shown that marketers would be keen to use a joint system that let them better manage ad inventory.

[leftybogs]

Hmmm... sounds like they are not only want to dominate the web...