Google's Stil Got it

[pratik]

Even as competitors improve their Web search tools, Google continues to lead the pack when it comes to finding what you need on the Net

The Good: Snags more hard-to-find info, packages content atop results
The Bad: Struggles with some queries, rivals are closing the quality gap
The Bottom Line The most comprehensive and highest-quality search tools

Google retains a lock on the biggest slice of the Web search market, sometimes to the surprise of observers. Over the company's seven-year life, Internet users have typed billions of words and questions into the company's small, spare rectangular search bar.

And Google's (GOOG ) share has only widened in the last 18 months, despite dogged efforts by competitors Yahoo! (YHOO ) and Microsoft's (MSFT ) MSN to beef up their own search tools. Since its IPO last year, Google's share of U.S. searches inched up to 37% of the market, while its profits exploded more than sixfold, to $343 million.

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