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Senior Googler
![]() Join Date: May 2007
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How To Increase Income During Rough Economic Times
The most recent news about the economy has forced businesses across the U.S. to face harsh realities. Less expenditures, delayed projects, weaker consumer confidence by businesses, and consumers make running a small Internet business even more challenging. How you strategically plan to survive in such an economic climate means focusing on customer retention and revenue growth through referral and repeat customers. And this is where small Internet businesses can sustain and grow relationships better with their customers.
Most small Internet business owners make huge mistakes by looking at where they can cut operating expenses, rather than grow existing customer relationships. Controlling expenses is certainly a necessity, but sustaining profitability requires more than internal cost controls. The question you must ask yourself, if you operate a Internet business, how do you increase profits once all your costs are minimized? It's done by stimulating demand, getting more from your existing customer base. This is where greater profits can be found. see all |
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