Evaluating Your Company's Philanthropy Improves Business Giving

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How do you know if your giving is making a difference? We hear those 3 words a lot and we also hear the term maximizing your giving impact. Well, it's easy to say if we've made a difference, if we volunteered time or written a check to a cause. Chances are you did in some way. Organizations also use those 3 words in their fund raising campaigns to encourage people to volunteer and give. After all, who wouldn’t want to make a difference?
However, in the field of philanthropy, we take those 3 little words, Making a Difference, and we make a big deal about it. As a philanthropy consultant, I want to ensure that clients are making an impact with their charitable giving. There are two measurements to consider for evaluation. There's the mission-related measurement which tells you where your contributions went and if they made a difference in lives. And the marketing related measurement let's you know if your investment made a return on your business.
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