How Do I get Google Adsense to Match My Content?

dwporter1 · 04-17-2006, 10:26 AM

Our site www.411edirectory.com has 495 catagories in a little over 12000 zip codes. We have elected to use Google Adsense on each unsold page. At this time, because we are relatively new, the majorityof the pages still have the Google Ad on the top of the page. We get a lot of traffic, but little Google Adsense activity.

The following link illustrates what I am saying, http://www.411edirectory.com/directory/dentist92804. You will see that it is for Dentist Anaheim Ca, yet the Google Ad is for the yellow pages! I've got to believe that a good dentist ad on this page would make me some money.

Any advice would be greatly appreciated!

andrew247 · 04-17-2006, 10:29 AM

The ads change each time a page is visited. For example, at that page you mentioned, I got an ad for "Dental Recruitment" and "Dental Clinic". If you want every ad to match, you need to work on optimising your webpages to include certain keywords. You'll find other topics that are helpful in the Google AdWords & AdSense forum.

dwporter1 · 04-17-2006, 10:44 AM

Thanks for your prompt reply. It figures that you would get what I am looking for on your first try. However, the majority of the time I get sometype of yellow page reference in the ad.

Do you think it is because of the 411edirectory name and that we may be being seen as a 411 directory?

mertero · 04-17-2006, 11:19 AM

I guess the Domain name is very important for Google when they decide on keywords. It makes sense.

Perhaps you can try section targetting to let google know what your real content is.

BrianCarter · 04-18-2006, 11:05 PM

Quote:

The following link illustrates what I am saying, http://www.411edirectory.com/directory/dentist92804/FONT. You will see that it is for Dentist Anaheim Ca, yet the Google Ad is for the yellow pages! I've got to believe that a good dentist ad on this page would make me some money.

Two explanations come to mind:

1. Your page has what we call in the industry a 'buttload' of words on it unrelated to dentists. These words may have been picked up as related to 'directories' and thus are relevant to yellow pages and other directories.

2. Someone has decided to advertise something general (yellow pages) on specific words (dentists) that relate to things in the general thing (yellow pages). You can't control what phrases the advertisers advertise on- but hopefully they won't get clicks and will go away.

adsensepro · 04-19-2006, 03:28 AM

here is an article about improving ad relevance:

http://www.seoearnings.com/se/adsense/ad_relevancy

Hope this can help.

redbayron2006 · 05-04-2006, 02:24 PM

You must put a good site title a good description some good keywords not all of the three adsense boxes and put the boxes above the descriptions. Thats for start

jed_baguio · 05-08-2006, 10:00 AM

One tip is to change the actual URLS to match your desired ads

04-17-2006, 10:26 AM	#1 (permalink)
dwporter1 Noogle Join Date: Apr 2006 Posts: 2 Thanks: 0 Thanked 0 Times in 0 Posts	How Do I get Google Adsense to Match My Content? Our site www.411edirectory.com has 495 catagories in a little over 12000 zip codes. We have elected to use Google Adsense on each unsold page. At this time, because we are relatively new, the majorityof the pages still have the Google Ad on the top of the page. We get a lot of traffic, but little Google Adsense activity. The following link illustrates what I am saying, http://www.411edirectory.com/directory/dentist92804. You will see that it is for Dentist Anaheim Ca, yet the Google Ad is for the yellow pages! I've got to believe that a good dentist ad on this page would make me some money. Any advice would be greatly appreciated!

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04-17-2006, 10:29 AM	#2 (permalink)
andrew247 Google Guru Join Date: Oct 2005 Location: c:\GoogleCommunity Posts: 3,420 Thanks: 3 Thanked 18 Times in 17 Posts	The ads change each time a page is visited. For example, at that page you mentioned, I got an ad for "Dental Recruitment" and "Dental Clinic". If you want every ad to match, you need to work on optimising your webpages to include certain keywords. You'll find other topics that are helpful in the Google AdWords & AdSense forum.

04-17-2006, 10:44 AM	#3 (permalink)
dwporter1 Noogle Join Date: Apr 2006 Posts: 2 Thanks: 0 Thanked 0 Times in 0 Posts	Thanks for your prompt reply. It figures that you would get what I am looking for on your first try. However, the majority of the time I get sometype of yellow page reference in the ad. Do you think it is because of the 411edirectory name and that we may be being seen as a 411 directory?

04-17-2006, 11:19 AM	#4 (permalink)
mertero Senior Googler Join Date: Mar 2005 Posts: 116 Thanks: 0 Thanked 0 Times in 0 Posts	I guess the Domain name is very important for Google when they decide on keywords. It makes sense. Perhaps you can try section targetting to let google know what your real content is.

04-19-2006, 03:28 AM	#6 (permalink)
adsensepro Junior Googler Join Date: Mar 2006 Posts: 29 Thanks: 0 Thanked 0 Times in 0 Posts	here is an article about improving ad relevance: http://www.seoearnings.com/se/adsense/ad_relevancy Hope this can help.

05-04-2006, 02:24 PM	#7 (permalink)
redbayron2006 Googler Join Date: May 2006 Location: Athens Greece Posts: 76 Thanks: 0 Thanked 0 Times in 0 Posts	You must put a good site title a good description some good keywords not all of the three adsense boxes and put the boxes above the descriptions. Thats for start

05-08-2006, 10:00 AM	#8 (permalink)
jed_baguio Junior Googler Join Date: Jul 2005 Posts: 29 Thanks: 0 Thanked 0 Times in 0 Posts	One tip is to change the actual URLS to match your desired ads

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