Question about CPM

prisoner1997 · 07-26-2006, 08:46 AM

Hello all

brbrI have a question. This month my CPM dropped from 2.20$ to 0.70$ why this?brbrAnyone knows what effects CPM and how can i improve it again?brThanks br

intelliot · 07-27-2006, 07:55 AM

Have your overall pageviews or earnings changed? Since most AdSense ads are still PPC (Pay Per Click), CPM is "effective". It's the calculated value taken from revenue divided by impressions (in thousands, or the Roman numeral M).

prisoner1997 · 07-27-2006, 09:41 AM

Page impressions and CTR are the same brOnly CPM dropped down and earnings toobr

zsk_00 · 07-27-2006, 02:37 PM

which means that cost per click is down. CPC changes are normal, and hopefully, it will pick up again.

Zafar

prisoner1997 · 07-27-2006, 03:08 PM

I wish

brthx a lot for your helpbr

sushithmn · 07-29-2006, 01:24 AM

yep there are good adsense days and bad adsense days...believe me...one of my sites earns me 40$ regularly per day and it wasonly 16$ last friday...page impressions and number of clicks being almost the same.

07-26-2006, 08:46 AM	#1 (permalink)
prisoner1997 Junior Googler Join Date: Jul 2006 Location: Athens - Greece Posts: 38 Thanks: 0 Thanked 0 Times in 0 Posts	Question about CPM Hello all brbrI have a question. This month my CPM dropped from 2.20$ to 0.70$ why this?brbrAnyone knows what effects CPM and how can i improve it again?brThanks br

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07-27-2006, 07:55 AM	#2 (permalink)
intelliot Google Guru Join Date: May 2004 Posts: 2,528 Thanks: 15 Thanked 128 Times in 34 Posts	Have your overall pageviews or earnings changed? Since most AdSense ads are still PPC (Pay Per Click), CPM is "effective". It's the calculated value taken from revenue divided by impressions (in thousands, or the Roman numeral M).

07-27-2006, 09:41 AM	#3 (permalink)
prisoner1997 Junior Googler Join Date: Jul 2006 Location: Athens - Greece Posts: 38 Thanks: 0 Thanked 0 Times in 0 Posts	Page impressions and CTR are the same brOnly CPM dropped down and earnings toobr

07-27-2006, 02:37 PM	#4 (permalink)
zsk_00 Googler Join Date: Mar 2006 Location: Canada Posts: 83 Thanks: 0 Thanked 1 Time in 1 Post	which means that cost per click is down. CPC changes are normal, and hopefully, it will pick up again. Zafar

07-27-2006, 03:08 PM	#5 (permalink)
prisoner1997 Junior Googler Join Date: Jul 2006 Location: Athens - Greece Posts: 38 Thanks: 0 Thanked 0 Times in 0 Posts	I wish brthx a lot for your helpbr

07-29-2006, 01:24 AM	#6 (permalink)
sushithmn Junior Googler Join Date: Jul 2006 Location: Cananore,INDIA Posts: 30 Thanks: 0 Thanked 0 Times in 0 Posts	yep there are good adsense days and bad adsense days...believe me...one of my sites earns me 40$ regularly per day and it wasonly 16$ last friday...page impressions and number of clicks being almost the same.

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