Quality score implementation outside the US

[cw]

Has anyone else seen the method of implemetation of Google's Quality score actually doing the reverse of what it intended - ie penalising the better more relevant sites and rewarding more dubious sites?

Itseems that all those checking the quality of a landing page are based in the US - but US business is different in many areas to that of say UK or Europe and this in some market sectors is leading to absurd results. Yet Google is supposed to be a global business....?

To ellaborate, in one UK market those websites Uleast /Uaffected by the new quailty score arethose that 'pretend' to be another company (slightly deceiving the user) or who give insufficient and misleading information on their websites. It appears this has come about because of a complete lack of understanding of this industry in the UK.

This is very worrying because what do those businesses with the most legitimate websites do?
ULLI Watch whilst those with less ethical tactics benefit? LI Copy less ethical or misleading tactics?LI Ideally they should be able to talk this through with the quality 'policy advisors' - but Google currently do not allow this./LI/ULI support the idea of removing or penalising many of the MFA websites as these are a nuisance. But creating a situation as described above is absurd. This is the fisrt time I have found AdWords to be so inflexible and fail to act quickly when doing so would benefit the AdWords users. As a PPC manager I'm now stuck with telling clients that in order to meet AdWords quality guidelines the website must be changed to be either less useful or misleading to users.

I'm writing this in the hope that someone in AdWords takes note and allows some kind of communication with the quaility reviewers.