PPC costs driven up by high rollers?

Lindy333 · 09-27-2006, 04:06 PM

Greetings

I have heard some people complain that wealthy marketers'bidding on the samekeywords as the little folk will drive up the cost of the keywords.

Can that be true?

mertero · 09-27-2006, 10:29 PM

Well, yes, of course. It's a bidding system and that's the way it works.

Lindy333 · 09-28-2006, 03:01 AM

Thanks.

So then, is thisperson right?

http://mainecoastdesign.com/press%20releases/Visitmaine-%20press-%20release.htm

mertero · 09-28-2006, 03:09 AM

It seems fair to me that the state use advertisment dollars in google... It's fair play, no?

Lindy333 · 09-28-2006, 03:11 AM

It would seem fair, and I know as a fact that the admen had no intention of driving up costs per click for the little folks.

But if they did that unintentionally, then it would appear that Google has a seriously flawed system, wouldn't it?

mertero · 09-28-2006, 03:28 AM

I don't think the flaw is at Google's system. It might be at the tourism office, not understanding their actions.

But when you think of it, it's always been that way. 10 years ago the tourism office would not have used AdWords, but would have placed ads in magazines, or in billboards or on TV. This would have ALSO driven the cost of these mediums, because they would have to compete against other advertisers.

It's just that now everything is measurable, and now they are targeting specific keywords.

Maybe that they should NOT target the maryland keywords, but rather all other tourism keywodrs (i.e. to attract tourists that did not consider maryland but might be persuaded). But it's for them to decide, not us

thenewadsense · 09-29-2006, 06:18 AM

AdWords is built on Quality Score and CTR. I spend almost 50K a
month on advertising with AdWords. But most of my keywords are
actually VERY cheap. Why is this? You have to learn to use
the system!br
br
Quality Score is VERY important. How relevant is your ad? How
relevant is your landing page? Is it a custom landing page or a
straight affiliate link? I personally have seen my CPC drop from
$0.40 a click to $0.10 a click, just by making a few changes to my
campaigns and landing pages.br
br
TEST, TEST, and TEST again!br
br
br

angel2017 · 09-30-2006, 03:32 AM

nice post, thenewadsense...

SteveG · 09-30-2006, 07:26 AM

I love free markets.

-s

09-27-2006, 04:06 PM	#1 (permalink)
Lindy333 Noogle Join Date: Sep 2006 Location: Maine, USA Posts: 4 Thanks: 0 Thanked 0 Times in 0 Posts	PPC costs driven up by high rollers? Greetings I have heard some people complain that wealthy marketers'bidding on the samekeywords as the little folk will drive up the cost of the keywords. Can that be true?

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09-27-2006, 10:29 PM	#2 (permalink)
mertero Senior Googler Join Date: Mar 2005 Posts: 116 Thanks: 0 Thanked 0 Times in 0 Posts	Well, yes, of course. It's a bidding system and that's the way it works.

09-28-2006, 03:01 AM	#3 (permalink)
Lindy333 Noogle Join Date: Sep 2006 Location: Maine, USA Posts: 4 Thanks: 0 Thanked 0 Times in 0 Posts	Thanks. So then, is thisperson right? http://mainecoastdesign.com/press%20releases/Visitmaine-%20press-%20release.htm

09-28-2006, 03:09 AM	#4 (permalink)
mertero Senior Googler Join Date: Mar 2005 Posts: 116 Thanks: 0 Thanked 0 Times in 0 Posts	It seems fair to me that the state use advertisment dollars in google... It's fair play, no?

09-28-2006, 03:11 AM	#5 (permalink)
Lindy333 Noogle Join Date: Sep 2006 Location: Maine, USA Posts: 4 Thanks: 0 Thanked 0 Times in 0 Posts	It would seem fair, and I know as a fact that the admen had no intention of driving up costs per click for the little folks. But if they did that unintentionally, then it would appear that Google has a seriously flawed system, wouldn't it?

09-28-2006, 03:28 AM	#6 (permalink)
mertero Senior Googler Join Date: Mar 2005 Posts: 116 Thanks: 0 Thanked 0 Times in 0 Posts	I don't think the flaw is at Google's system. It might be at the tourism office, not understanding their actions. But when you think of it, it's always been that way. 10 years ago the tourism office would not have used AdWords, but would have placed ads in magazines, or in billboards or on TV. This would have ALSO driven the cost of these mediums, because they would have to compete against other advertisers. It's just that now everything is measurable, and now they are targeting specific keywords. Maybe that they should NOT target the maryland keywords, but rather all other tourism keywodrs (i.e. to attract tourists that did not consider maryland but might be persuaded). But it's for them to decide, not us

09-29-2006, 06:18 AM	#7 (permalink)
thenewadsense Noogle Join Date: Sep 2006 Posts: 11 Thanks: 0 Thanked 0 Times in 0 Posts	AdWords is built on Quality Score and CTR. I spend almost 50K a month on advertising with AdWords. But most of my keywords are actually VERY cheap. Why is this? You have to learn to use the system!br br Quality Score is VERY important. How relevant is your ad? How relevant is your landing page? Is it a custom landing page or a straight affiliate link? I personally have seen my CPC drop from $0.40 a click to $0.10 a click, just by making a few changes to my campaigns and landing pages.br br TEST, TEST, and TEST again!br br br

09-30-2006, 03:32 AM	#8 (permalink)
angel2017 Senior Googler Join Date: Sep 2006 Location: Heaven Posts: 157 Thanks: 0 Thanked 0 Times in 0 Posts	nice post, thenewadsense...

09-30-2006, 07:26 AM	#9 (permalink)
SteveG Senior Googler Join Date: Jul 2006 Location: USA Posts: 113 Thanks: 0 Thanked 0 Times in 0 Posts	I love free markets. -s

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