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#1 (permalink) |
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Noogle
![]() Join Date: May 2006
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How Google Ranks Adwords Advertisers?
Just had a thought guys. Does anyone know how google ranks adwords ads.
Is that based on highest bids (like Yahoo does), or does that depend of CTR.br br I was researching on a keyword and found there are only 8 advertisers. However, they were biding for at $4 - $5 per click.br br I wonder having just 8 advertisers cant my ad rank top if my CTR is higher and I just pay $0.10 per click.br br Or if my CTR is not high and if I pay $0.10 per click i'll be only rank 9 less competitive unless advertisers grows. |
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#3 (permalink) |
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Noogle
![]() Join Date: Sep 2006
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Google wants to increase their income, so they not focus only on the CPC, but on CPC * CTR, which reflects better the total income. If the other advertisers pay $4 or $5 per click, you may get a place in the first page paying $3 if you have a better CTR. But it’s unlikely that with a $0.10 bid you can be in the first page, as you will need a CTR 40 or 50 times grater than some of the other advertisers.
Try to study how your keywords behave at different hours of the day. Some advertisers have a daily budget lower than recommended, and sometimes you can get cheap clicks in the last hours of everyday. If you cannot pay $4 or $5 a click, I would check this. BR______________________ http://www.seo-ranked.info – The beginners guide to [url=http://www.seo-ranked.info"Search Engine Optimization and Marketing (SEO & SEM) |
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