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#1 (permalink) |
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Noogle
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Google Shopping Cart Improve Adwords?
Has anyone had experience with Google's Shopping Cart? I am thinking about adding the capability into my shopping cart, however I am trying to find the benefits - i.e in Adwords does CTR increase with the shopping cart logo?
When I search for very random items, there doesn't seem to be many advertisers who are using the cart. Any thoughts/experience would help! |
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#2 (permalink) |
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Noogle
![]() Join Date: Oct 2006
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As far as I understand your quality score is not effected by having a google shopping cart. However your CTR may increase as the shopping cart logo helps your ad to stand out among other ads. And as you said, very few marketers seem to have the cart logo on their ads, so it may be something to worth experimenting with.
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