Google Shopping Cart Improve Adwords?

swimmingpoole · 11-07-2006, 08:59 AM

Has anyone had experience with Google's Shopping Cart? I am thinking about adding the capability into my shopping cart, however I am trying to find the benefits - i.e in Adwords does CTR increase with the shopping cart logo?

When I search for very random items, there doesn't seem to be many advertisers who are using the cart.

Any thoughts/experience would help!

Be_skeptical · 11-07-2006, 07:21 PM

As far as I understand your quality score is not effected by having a google shopping cart. However your CTR may increase as the shopping cart logo helps your ad to stand out among other ads. And as you said, very few marketers seem to have the cart logo on their ads, so it may be something to worth experimenting with.

andrew247 · 11-08-2006, 08:20 AM

Unfortunetely, I don't think Google Checkout is available in the UK.

11-07-2006, 08:59 AM	#1 (permalink)
swimmingpoole Noogle Join Date: Nov 2006 Location: Eugene, OR Posts: 2 Thanks: 0 Thanked 0 Times in 0 Posts	Google Shopping Cart Improve Adwords? Has anyone had experience with Google's Shopping Cart? I am thinking about adding the capability into my shopping cart, however I am trying to find the benefits - i.e in Adwords does CTR increase with the shopping cart logo? When I search for very random items, there doesn't seem to be many advertisers who are using the cart. Any thoughts/experience would help!

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11-07-2006, 07:21 PM	#2 (permalink)
Be_skeptical Noogle Join Date: Oct 2006 Posts: 13 Thanks: 0 Thanked 0 Times in 0 Posts	As far as I understand your quality score is not effected by having a google shopping cart. However your CTR may increase as the shopping cart logo helps your ad to stand out among other ads. And as you said, very few marketers seem to have the cart logo on their ads, so it may be something to worth experimenting with.

11-08-2006, 08:20 AM	#3 (permalink)
andrew247 Google Guru Join Date: Oct 2005 Location: c:\GoogleCommunity Posts: 3,386 Thanks: 3 Thanked 13 Times in 13 Posts	Unfortunetely, I don't think Google Checkout is available in the UK.

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