YP Corp. to use Google's Adversting Technology

[nebbie2004]

June 24, 2004 09:00 AM US Eastern Timezone

YP Corp. Selects Google for Targeted Advertising; Users of YP.Com's Search Pages to Benefit from Additional Relevant Information

MESA, Ariz.--(BUSINESS WIRE)--June 24, 2004--YP Corp. (OTCBB:YPNT), a leading provider of Internet yellow pages and related services, has selected Google to deliver targeted advertising to users of its online yellow pages.


Under the terms of the agreement, users who look up businesses on YP.Com's site will see relevant ads in addition to their search results. The ads will be supplied by Google through its Google AdSense(TM) program and will be related to the user's search query.

"YP Corp. provides a highly-focused, information-rich environment for anyone searching for businesses," said Joseph Johnson, YP Corp.'s director of special projects, in announcing the agreement. "We believe this link will benefit our users as well as our company," Johnson said.

YP Corp. has over 250,000 targeted page views per day on its site. In addition to more than 18 million business listed, the company has more than 300,000 customers for its Internet Advertising Package featuring preferred placement and other benefits in its listings. Google's text-based ads will appear to the right of YP.Com's search results screen, offering additional information on products and services to YP.Com users.

"We see our Google AdSense agreement as the beginning of a strong relationship with Google," Johnson said.

About YP Corp.

YP Corp., a leading provider of Internet-based Yellow Pages services, offers an Internet Advertising Package(TM) ("IAP") that includes a Mini-WebPage(TM) and Preferred Listing through its Yellow Pages web site at www.YP.Com. The Company's web site contains listings for approximately 18 million businesses in the United States and 150 million individuals in the United States and Canada. As of March 31, 2004, YP Corp. had approximately 305,000 IAP advertisers.

YP Corp. also provides an array of other Internet services that complement its Yellow Pages web site, including an Internet Dial-Up Package(TM) (dial-up Internet access) and QuickSite(TM) (web site design & hosting services).

YP Corp. is a longstanding member, exhibitor and sponsor of the two major Yellow Pages trade associations -- Yellow Page Integrated Media Association, "YPIMA," the major trade association of Yellow Pages publishers throughout the world, and the Association of Directory Publishers, "ADP," which mostly represents independent Yellow Pages publishers. YP Corp. is based in Mesa, AZ. For more information, visit the web site at www.YP.Com.

This press release includes statements that constitute "forward-looking statements," which are often characterized by the terms "may," "believes," "projects," "expects," or "anticipates," and do not reflect historical facts. Forward-looking statements involve risks, uncertainties and other factors that may cause actual results, performance or achievements of YP Corp. and its subsidiary to be materially different from those expressed or implied by such forward-looking statements.

Other factors that may affect forward-looking statements and the Company's business generally include but are not limited to: (i) the success of existing competitors and the introduction of new competitors in the market; (ii) the impact of existing or new regulation on the Company's marketing and solicitation efforts; (iii) risk factors and cautionary statements made in the Company's Annual Report on Form 10-KSB for the period ended September 30, 2003; and (iv) other factors that YP Corp. is currently unable to identify or quantify, but may exist in the future.

Forward-looking statements speak only as of the date the statement was made. YP Corp. does not undertake and specifically declines any obligation to update any forward-looking statements.