CTR Click Through Rate explained ..

[simonwar]

Hi,

I am new to Adwords and was interested in CTR, the click through rate. It is defined as

We know that a relevant experience brings search users back again and again, which is why we measure ad relevance as clicks divided by impressions. We reward high CTR with an improved position on the page.

Can any one explain this a bit clearer and explain what an "impression" is?

Thanks, S.

[sandyakamom]

I wish I had an answer for you. This is something I would like described a bit better myself. And, I thought I knew what impression was - until you asked, lol.

[vikashi]

its no.of clicks per 100 clicks

[vikashi]

i think now a days adwords not doing logical thongs,do you agree?

[sandyakamom]

Originally Posted by vikashi

i think now a days adwords not doing logical thongs,do you agree?

Thank you for telling me what CTR is. Now, what's a logical thong? Sorry for being so dense.

[vikashi]

sandya could you tell me how to show my signature into this forum

[sandyakamom]

Originally Posted by vikashi

sandya could you tell me how to show my signature into this forum

Glad to
Go to the top of any page - on the left - click User CP. Once there click on Edit Signature (that's on the left also, just below the green bar).

[vikashi]

can you see my signature?

[sandyakamom]

Yep looks like you did it!

[spires]

Hi Everyone,

A quick walk through on CTR,
Your CTR is the amount of times your ad gets clicked on.

For example:
If google displays your ad a 100 times, (these are impressions) then 1 person clicks on your. You will have a 1% CTR

You want to get the highest CTR possible, by doing this you can be paying alot less per click and still be in the same position as before.

For example:
if you pay a pound per click, and you double your CTR from 1% to 2%. You could then be paying 0.50p per click and still be in the same postion.


It can make your CPC alot cheaper.