Managing "content targeting" budgets

orkjr · 02-25-2005, 05:02 PM

Today I finally figured out what "Total-content targeting" is -- found and read the Google explanation of this mysterious line item on the monthly Adwords reports.

Still, I have questions. Does anyone out there have experience in trying to regulate the amount of money that gets spent on this line item? It's very different from the keywords advertising, difficult to figure out how to limit the cost or improve the results. I would welcome the "voice of experience" from anyone on this matter.

Thanks!

Richard

02-25-2005, 05:03 PM

sorry, bad time, spam attack

fuckers

intelliot · 02-27-2005, 06:29 PM

Isn't the content targeting still based on keywords (you choose keywords; Google associates them with words on the publishers' pages).

02-25-2005, 05:02 PM	#1 (permalink)
orkjr Noogle Join Date: Feb 2005 Location: Ohio Posts: 1 Thanks: 0 Thanked 0 Times in 0 Posts	Managing "content targeting" budgets Today I finally figured out what "Total-content targeting" is -- found and read the Google explanation of this mysterious line item on the monthly Adwords reports. Still, I have questions. Does anyone out there have experience in trying to regulate the amount of money that gets spent on this line item? It's very different from the keywords advertising, difficult to figure out how to limit the cost or improve the results. I would welcome the "voice of experience" from anyone on this matter. Thanks! Richard

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02-25-2005, 05:03 PM	#2 (permalink)
Guest Posts: n/a	sorry, bad time, spam attack fuckers

02-27-2005, 06:29 PM	#3 (permalink)
intelliot Google Guru Join Date: May 2004 Posts: 2,527 Thanks: 15 Thanked 49 Times in 28 Posts	Isn't the content targeting still based on keywords (you choose keywords; Google associates them with words on the publishers' pages).

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