Lots Of Hits But No Conversions. Help...

[googleadwordsnewbee]

Hi there,

New to this forum but thought somebody might be able to help me. My company sells high spec computers ranging anywhere from £400 too £5500 with the average customer spending about £1200.

Over the last week I have set up an adwords account with lots of seperate adgroups for each keywords and have received 1000 hits off relevant searches, however not one of these 1000 have bought from the company and I can't for the life of me work out why. I pay 25 pence per click and usually come up on the first page of searches for gaming pcs, custom pcs etc.

The website I have been told looks good and the pricing of the products is very competitive and the quality of the products is much better than the competition.

All of this has totally confused me as I would of thought at least a few of those 1000 would of bought if not a huge amount.

Does anyone have any ideas as to why the conversion rate is so poor it is non existent! It is much appreciated.

Simon

[intelliot]

What does your landing page look like?

Have you tried doing a split test and optimizing the copy (text) on your landing page, and following through the ordering process to make sure it's a smooth one?

[googleadwordsnewbee]

Thanks for your reply,

The landing page is here: quality-computing.co.uk and we have tracking software that allows us to see what pages visitors have been on so they definitely get past the home page. The order process has been tested so that works just fine.

[googleadwordsnewbee]

Any ideas people? Would be greatly appreciated.