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10-01-2007, 05:23 AM
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Noogle
 Join Date: Sep 2007
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IR & E techniques used by google in Adwords and Adsense ?
Hey friends,
Do you have any idea/information about the IR&E (Information Retrieval and Extraction) techniques used by google in Adwords and Adsense, when displaying the ads according to the content of the site it's published on, or choosing the best ads to be displayed on a particular keyword by ranking the ads (how is ranking of ads done?) I have to submit this as an assignment, which has a lot of weightage. Please help !! Thanks in Anticipation. Dracket |
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