Gettin Poor Quality Score

[gord]

Hi,

This is my first post, so hopefully someone will be able to shed some light on a problem I have.

I have run a few Google Ads before, with no problems, until now. I have created a few DVD products of my own covering certain software programmes.

I just finished my latest and set up a new campaign, and Ad with links to dedicated landing pages.

I set the min bid at £0.10 and entered a few keywords like before, but the results were quite different. Quality score was Poor and min bid was £5.00.

The ad reads

Learn Photoshop Elements
Master Photoshop Elements in 1 Hour
Produce Photographs Like the Pro's
www.VideoElements.com

The keywords are

photoshop elements
elements
"learn adobe photoshop" ** 0.10
"learn elements"
"learn photo shop" ** 0.10
"learn photoshop"
"learn photoshop elements"
"learn photoshop now" ** 0.10
"learn photoshop online" ** 0.10
"master elements"
"master photoshop"
"master photoshop elements"
"photo restoration tutorial" ** 0.10
"photoshop elements screencasts"
"produce great photographs"
"watch and learn photoshop" ** 0.10
"watch and learn photoshop elements"

and the landing page is -

Learn Photoshop Elements with Photoshop Elements 6 - New DVD

Any ideas why I am getting really poor results.

Gordon
LearningVegas.com
VideoElements.com

[gord]

I did a test with another URL with everything exactly the same apart from the landing page being at a different URL.

The results were great!

Any ideas?

Gordon