IS Destnation URL Important?

trosquin · 05-08-2008, 03:19 PM

When setting up key words....I have been leaving the destination URL spot blank. What does this space do exactly....and will leaving this blank harm my campaign?

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AgentOz · 05-14-2008, 12:44 PM

it is very important to put in all the information Google asks for. It may not seem like much but every little bit helps increase your quality score. Make sure everything is filled out and complete. To make life a little easier i suggest using Google Adwords Editor if you have not been using it already. This tool allows you to make changes to multiple ad groups, campaigns, keywords, and anything else. The tool is from Google so its 100% safe for your campaign.

There is a science behind a pay per click campaign. Its not only about making a few ads and paying the highest amount. The quality score of your site is in direct relation to how your campaign will perform. The better your quality score the less your CPC will be.

I have made campaigns which i have been able to cut the cost per click in half and increase the traffic by 100%.

I suggest you research "quality score".

silveraden · 05-15-2008, 05:50 AM

I don't see it's importance but you have always a choice to put or not..

05-08-2008, 03:19 PM	#1 (permalink)
trosquin Noogle Join Date: Apr 2008 Posts: 2 Thanks: 0 Thanked 0 Times in 0 Posts	IS Destnation URL Important? When setting up key words....I have been leaving the destination URL spot blank. What does this space do exactly....and will leaving this blank harm my campaign? Cheap Los Angeles Online Traffic School Free Defensive Driving Information

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05-14-2008, 12:44 PM	#2 (permalink)
AgentOz Senior Googler Join Date: Feb 2008 Posts: 164 Thanks: 0 Thanked 10 Times in 10 Posts	it is very important to put in all the information Google asks for. It may not seem like much but every little bit helps increase your quality score. Make sure everything is filled out and complete. To make life a little easier i suggest using Google Adwords Editor if you have not been using it already. This tool allows you to make changes to multiple ad groups, campaigns, keywords, and anything else. The tool is from Google so its 100% safe for your campaign. There is a science behind a pay per click campaign. Its not only about making a few ads and paying the highest amount. The quality score of your site is in direct relation to how your campaign will perform. The better your quality score the less your CPC will be. I have made campaigns which i have been able to cut the cost per click in half and increase the traffic by 100%. I suggest you research "quality score".

05-15-2008, 05:50 AM	#3 (permalink)
silveraden Senior Googler Join Date: Nov 2007 Posts: 124 Thanks: 0 Thanked 8 Times in 8 Posts	I don't see it's importance but you have always a choice to put or not..

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