low CPM? any suggestions to improve?

nick1976 · 05-26-2008, 05:15 PM

Today, my site has a very low CPM.

Sometime I get US$ 18,11 CPM with PPC ads, but after receive 1 click CPM become US$ 8.

I limited the number of ad blocks per page (One 336x280 ad blocks and one 200x200, as you can see(the3dtechnologies.com), and made the content on the pages as easy to target as possible.

Also, most part of visitor came from Google."

I would really appreciate any comments or recommendations on how to improve the CPM.

thanks,

Nicola

x3mario · 05-26-2008, 11:34 PM

There are some time that the CPM are low. You cannot control this. Just relax or maybe the next day it will increase.

nick1976 · 05-27-2008, 01:56 AM

There are many theories about this (smart-pricing, seasons, advertisers dropping out, Google just moving the money-bucket, etcetera)

Texture2000 · 05-29-2008, 10:11 AM

It is better to use only 1 AdText with in the good area on your page.
It can select the high paying AdWord to your site.
May be it can help you.

05-26-2008, 05:15 PM	#1 (permalink)
nick1976 Noogle Join Date: May 2008 Posts: 17 Thanks: 0 Thanked 1 Time in 1 Post	low CPM? any suggestions to improve? Today, my site has a very low CPM. Sometime I get US$ 18,11 CPM with PPC ads, but after receive 1 click CPM become US$ 8. I limited the number of ad blocks per page (One 336x280 ad blocks and one 200x200, as you can see(the3dtechnologies.com), and made the content on the pages as easy to target as possible. Also, most part of visitor came from Google." I would really appreciate any comments or recommendations on how to improve the CPM. thanks, Nicola

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05-26-2008, 11:34 PM	#2 (permalink)
x3mario Master Googler Join Date: Jul 2007 Location: Gems Collection Posts: 557 Thanks: 0 Thanked 14 Times in 13 Posts	There are some time that the CPM are low. You cannot control this. Just relax or maybe the next day it will increase.

05-27-2008, 01:56 AM	#3 (permalink)
nick1976 Noogle Join Date: May 2008 Posts: 17 Thanks: 0 Thanked 1 Time in 1 Post	There are many theories about this (smart-pricing, seasons, advertisers dropping out, Google just moving the money-bucket, etcetera)

05-29-2008, 10:11 AM	#4 (permalink)
Texture2000 Googler Join Date: Apr 2007 Posts: 60 Thanks: 0 Thanked 0 Times in 0 Posts	It is better to use only 1 AdText with in the good area on your page. It can select the high paying AdWord to your site. May be it can help you.

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