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06-10-2008, 05:27 AM
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#1 (permalink) |
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Senior Googler
 Join Date: Jul 2007
Posts: 144
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adwords interview question?
Hi,
If in a interview your asked = how do you measure the susscess of an adwords campaign? what would be the answer! Id say if the CTR is above 1% ( as google says anything above 1% is good) and the quality score is Great but i dont think that is good enough. |
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06-12-2008, 10:56 AM
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#2 (permalink) |
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Noogle
 Join Date: Jul 2007
Location: Colorado
Posts: 20
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There are many variables. CTR is one, but if the product you're selling is enterprise software with a deal revenue of over $300,000 per sale, you wouldn't care as much about CTR as total revenue. So the things I look for would be:
- CTR - Conversions (as a measure of "lead" quality) by # and % - Visit stats (pages, time, recency, frequency) - cost per conversion compared to other campaigns |
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