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Old 04-16-2009, 08:00 AM   #11 (permalink)
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Adwords

I moust qualify my post on impressions and clicks. Yes adwords will get you traffic, however, what your keywords used will do is TARGET the traffic you are looking for. Example is the study in the above post. Notice the keywords are single non-discriptive keywords. This was just an experiment with those keywords I would never use them looking for "sticky" traffic. Lets say I had a photo gallery website, don't use photo as a keyword in adwords!! first you will be paying for probably 80% bounce rate. Why do that? Now say my photo gallery website is for car *automobile) buffs. Now I know to target my keywords to people looking for a galley of auto's. Let's say; keyword/keyphrase: auto photos, car gallery, automobile albums, etc. etc. Point of the above experiment was not high traffic it was targetting mistakes..... Now what you will see is a drop in traffic with specific targetting such as this, but what you will also see is more page views, increase in time on site, less bounce. Which all means better chance of a click on your adsense ads. Which is the goal right?
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