Broad Match Keyphrases not working...

[Anonymous]

Hi there,
My adwords campaign went live over 24 hours ago.

My exact match keyphrases are triggering my ads but my broad match keyphrases are not.
Here are some examples...
(have slightly altered keyphrases here so they are not the exact ones that I am using)

I have pleasant valley spa as a broad match.
If I search for the term
pleasant valley spa
my ad appears at no. 1.
But if I search for the term
pleasant valley spa cottage
or any other word added to the term pleasant valley spa my ad is nowhere to be seen.
None of my broad match keyphrases have received any impressions except for the one
pleasant valley accommodation

Another example...
I have the keyphrase
pleasant valley holidays
as a broad match. If I type this in, I can't see my ad anywhere.
I also have the keyphrase
pleasant valley getaway
as a broad match. If I type this in, my ad is no. 1 but if I add another word to this phrase, my ad is nowhere to be seen.

I have a comprehensive list of negative keyphrases to try and target my broad matches.

My daily budget is way above the suggested budget recommended by Google. It is currently set at $100 per day and we are only currently spending less than $10 per day.

Why are my broad match keyphrases not triggering ads?
They are all currently active.

Can anybody explain why they are not working?
Thanks, Emily